Schedule Appointment (515) 964-1671


We offer the latest in frame styles and technology from well known designers.  Caviar, MODO, and ECO are EXCLUSIVE to our office!!!

We also have brought in a few European Frame Designers.   All listed below are EXCLUSIVE to our office!!!

In addition, we keep a keen eye on tradition, stocking classic styles.

Discount given on your second pair.

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Video Education Library

Go to our video education library to watch more videos about your eye health.

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Vision Care News

What You Should Know About Meibomian Gland Dysfunction (MGD)

Meibomian gland dysfunction is the leading cause of dry eye.

How to Treat Crossed Eyes (Strabismus)

Did you know that non-surgical treatments can be used to help children with crossed eyes?

Eye Benefits of Omega-3 Fatty Acids

Find out why fat is essential for your health.

Nearly Half of the Global Population May Be Nearsighted by 2050

Researchers say lifestyle changes are causing myopia to increase from 23 to 50 percent of the population.

Eye Safety Tips To Protect Your Vision [Infographic]

March is Workplace Eye Wellness Month. Are your eyes at risk? Share these tips to help prevent eye injuries.

Quiz: Which Sunglasses Fit Your Personality?

Take this quiz to find out which sunglass style fits your personality best.

Lutein and Zeaxanthin - Eye and Vision Benefits

Learn how lutein and zeaxanthin can help boost eye health + food chart & popular supplements.

Bell's Palsy: Causes, Symptoms and Treatments

Find out how Bell's Palsy affects your eyes.